Ambassadors
Nick Obando
Youth Ambassador & Co-Chair
LATAM
Bio
Nick Obando is a dynamic marketing strategist and changemaker with a passion for breaking barriers and creating transformative impact across industries and communities. With extensive expertise in B2B and B2C processes on an international scale, Nick has built a reputation for driving business growth while fostering sustainable development. As the Strategic CEO of URBANLAB, he leads a mission-driven organization that delivers cutting-edge marketing solutions aligned with Sustainable Development Goals (SDG) and grounded in Environmental, Social, and Governance (ESG) and Socially Responsible Investing (SRI) principles.
Nick’s influence spans continents, bridging cultures and industries from North and Latin America to the United Arab Emirates and the Persian Gulf (GCC). His success in navigating complex business environments and fostering cross-cultural collaboration has resulted in remarkable growth and prosperity for the organizations he works with. His expertise in bilateral conversations and business group engagements has earned him five prestigious academic awards, including recognition from the esteemed Fanshawe Global in Canada.
Nick’s dedication to youth empowerment and social progress has been recognized globally. He was recently appointed as the Youth Ambassador for the Global Economic Sustainable Development Commission (GESDC), where he also serves as the Youth Ambassador and Chair, making him the youngest ambassador to hold this distinguished position. In this role, Nick advocates for youth-led initiatives, ensuring that young voices play a pivotal role in shaping policies and solutions that address today’s most pressing challenges.
A firm believer in education as a catalyst for change, Nick actively engages with communities to support youth entrepreneurship and higher education. As a digital marketing consultant and trainer, he equips university students and aspiring entrepreneurs—particularly in Colombia—with the skills and knowledge they need to thrive in a competitive digital landscape. His work inspires young leaders to take charge, innovate, and make a tangible difference in their communities.
Mission
At GESDC, Nick’s mission is clear: to provide a platform where youth can lead, innovate, and drive meaningful change. He listens, advocates, and pushes for youth-driven solutions that not only address societal challenges but also ensure that young voices influence global decision-making.
Nick firmly believes that youth are not just the leaders of tomorrow, they are the changemakers of today. Through his relentless commitment to empowering the next generation, Nick Obando is shaping a world where young innovators can drive progress, foster social impact, and leave a lasting legacy.